Hayley Heneghan / Creative production
Hayley Heneghan
I create and refine AI imagery and video for branded content, with a background in comedy writing, production, and editing.
I plan what a scene needs to show, then review the images and motion against that plan. A framing change can make the joke clearer. A wardrobe correction can keep the next shot consistent. My writing and editing experience helps me make those decisions with the finished piece in mind.
Campaign case study
An image can look convincing and still tell the wrong story. This case study shows the revisions that made generated scenes usable in the edit.
Case studyBefore-and-after images and video iterations from a campaign asset library. I planned the coverage, corrected composition and continuity, directed motion revisions, and reviewed the selections before handing them to the editor.
Anvil · Branded comedy
Branded comedy shorts where I contributed AI visuals alongside co-writing and co-producing. My role in each piece is listed below.
A short about a self-driving office chair, made with performance and AI visuals.
Office comedy built around the discomfort of a team-building exercise.
A comedy short pairing a workplace premise with generated visuals.
A satirical short with co-writing, co-production, and AI visuals by Hayley.
Related experience
These projects show the work I bring around image generation: developing a commercial with a production team and taking recorded footage through a finished edit.
A 30-second commercial I co-wrote and co-produced. My production responsibilities included casting, talent relations, wardrobe, props, and locations.
A music video I edited in Premiere Pro, from original shoot footage to final delivery. I also perform in the piece.
From brief to handoff
Work out what viewers need to understand, which shots will show it, and how the footage will fit the edit.
Check composition, props, wardrobe, and story logic before adding motion. Errors in the still tend to follow it into the video.
Watch the action and camera together. Simplify the direction or divide a shot when one generation is trying to do too much.
Keep approved clips and useful alternatives clearly labeled, with any edit requirements recorded.
Get in touch
Send the brief, references, and where the work needs to run. We can work out the imagery, motion, and editing the project needs.
A quick question is welcome. You don't need a project brief.