Hayley Heneghan · Client experience
Hayley Heneghan
I've managed enterprise benefits accounts, brought new customers on board, and rebuilt relationships that were at risk. I work through the details and keep clients informed.
My background includes eight years in benefits technology and customer success, with responsibility for onboarding, renewals, and the escalations in between. At WOAH, I now manage Anvil's client relationship alongside campaign delivery. I stay involved from the first brief through the work itself. Details matter. So does keeping people informed when something changes.
Employees in the enterprise client I owned at iBTR
New annual services revenue at iBTR
Mid-market partner relationships managed at Sana
Customer success & client leadership
I manage the Anvil account, a document automation software company, from campaign presentations and strategy through reporting and day-to-day delivery.
I was the sole account owner and strategic lead for benefits administration initiatives for an enterprise client with more than 25,000 employees. The account represented approximately $500K in annual revenue.
At a self-funded health insurance startup, I managed more than 60 mid-market partner relationships representing $1.5M+ in annual recurring revenue.
I earned three promotions in five years at a benefits administration software company. As a Senior Account Manager, I was the lead consultant for about seven large-market Channel Partner accounts, with a peak of ten, representing $2M+ in annual recurring revenue.
Work examples
These projects show how I turn an open-ended brief into a process people can inspect and test. Each case study explains what I built and where the work stands.
Case studyI designed an intake and scoring workflow around an Airtable data model, then evaluated how to turn those inputs into a personalized report. This internal prototype stopped before launch; the case study distinguishes the working Airtable evidence from the planned and recreated steps.
Case studyFor a game in development, I assigned AI assistants separate research, drafting, and review roles. I kept final approval with a person and created records that connect decisions to the documents they affect.
Get in touch
For customer success, client leadership, or implementation opportunities, get in touch.
A quick question is welcome. You don't need a project brief.