Los Angeles, CA

On camera
and behind it.

Actor, writer, producer, and editor. Eight years of Chicago improv, now making comedy for brands and for the fun of it in LA.

Hayley Heneghan headshot
Hayley Heneghan · She/Her
About

I trained at The Second City and iO Chicago and spent eight years performing improv across Chicago's comedy scene before moving west. These days I split my time between performing and producing: I've written, directed, and produced short comedic films and sketch content, and co-created a branded docu-series where I served as principal talent, writer, and producer.

Background in improv, moving toward film and TV. If it's funny, I want to be involved in it, ideally in front of the camera, happily behind it too.

Experience

Career at a glance

Before the camera work, nearly a decade of client and account leadership in B2B SaaS. The two halves aren't separate: it's why the creative work runs on real client management discipline. Full background on the Experience page, or download my resume.

WOAH — Creative Director and Client LeadClient-facing creative strategy, campaign development, production, and editing for AnvilMay 2025 – Present
iBTR — Client Experience ManagerHR tech and benefits consulting; sole lead on a 25,000-employee enterprise clientFeb 2024 – Dec 2024
Sana — Senior Customer Success ManagerOwned a 60+ account book end to end, from onboarding through renewalsAug 2021 – Nov 2023
bswift — Client Services Analyst to Senior Account ManagerFive years and three promotions on a SaaS benefits administration platformSep 2016 – Aug 2021
On Camera

Who's Using The Paper?

An 11-episode true crime comedy mockumentary I co-created and star in, playing multiple characters across the series. A CEO, an office, and far too much paper. Highlights below, or watch the full series on YouTube.

Series Teaser · Someone in This Office is Printing Too Much Paper

Something bad is happening in this office. The printers are warm.

PrincipalCo-CreatorCo-WriterCo-Producer

Episode 1 · This CEO Thought He Was Michael Scott

Where it all begins.

PrincipalCo-WriterCo-Producer

Episode 11 · CEO Gets Arrested

The finale. Justice, of a kind, is served.

PrincipalCo-WriterCo-Producer
Short-Form Sketches

Sketch comedy shorts

Short-form sketches co-written, co-produced, and performed for Anvil, many built with AI-generated imagery and video for shots that can't be filmed live. Published across YouTube Shorts, TikTok, and Instagram Reels.

Would you buy one?

CHAIRMO, short-form.

StarCo-WriterCo-ProducerAI Visuals

Share this with a coworker who overuses buzzwords.

StarCo-WriterCo-Producer

What doing icebreakers feels like

StarCo-WriterCo-ProducerAI Visuals

Meet Uber Bench

StarCo-WriterCo-ProducerAI Visuals

Too much realism?

StarDirectorCo-WriterCo-Producer

Not my problem anymore

StarCo-WriterCo-ProducerAI Visuals

Was it even worth it?

StarCo-WriterCo-ProducerAI Visuals

corporate bonding at its finest

StarCo-WriterCo-Producer

Ep 1: Frank learns he's beautiful

StarCo-WriterCo-Producer
Performed & Edited

Short-form, on both sides of the cut

Music videos, street interviews, and reaction pieces where I'm on camera and also cut the final edit. Published across YouTube Shorts, TikTok, and Instagram Reels.

the real heroes of our time

Music video, cut from real-camera shoot footage.

StarEditor

old tech really does hit different

StarEditor

nothing but the truth here

StarEditor

confidence is key

StarEditor

she's got a point

StarEditor

this song is for a very specific generation and they know

StarEditor

A star was almost born

StarEditor

If you know, you know

StarEditor

New fear category just dropped

StarEditor

you know you want it

Street interview.

StarEditor

understandable

Street interview.

StarEditor

even the universe agrees

Street interview.

StarEditor

or just a very short text

Street interview.

StarEditor

the only acceptable punishment, no?

Street interview.

StarEditor

is the world really 50/50 on this?

Street interview.

StarEditor

should it be illegal?

Street interview.

StarEditor
Independent Work

Independent shorts

Wanna Be Rich? · 2024

Comedic sketch video.

StarDirectorCo-WriterCo-Producer

Who Saved Who · 2023

Short comedic film.

StarCo-WriterCo-Producer

Bagelocalypse · 2025

Short comedic film.

Supporting
CTV Campaign

Anvil connected-TV commercials

A $30K connected-TV campaign, produced with a 17+ person cast and crew. Broadcast-style :30 spots and companion sketches.

"The Tools" · Commercial (:30)

Thirty-second broadcast-style spot for Anvil.

Co-ProducerCo-WriterCastingTalent RelationsWardrobePropsLocations

"Before Coffee" · Commercial (:30)

Thirty-second broadcast-style spot for Anvil.

Co-ProducerCo-WriterCastingTalent RelationsWardrobePropsLocations
Writing & Directing

Flagship work

Everything on this page was developed from the ground up with the team at WOAH Labs: concept, script, casting, production, and creative direction through post. The body of work spans an 11-episode mockumentary series, launch-film parodies, ongoing campaigns, and the sketch shorts further down.

2.4M Instagram Reel views in a two-week window 15.46% engagement rate that window 113K+ likes on a single sketch

Who's Using The Paper? · 11-episode series

True crime comedy mockumentary, co-created from concept through post. Full series and episode highlights on the On Camera page.

Co-CreatorCo-WriterCo-ProducerPrincipal

Introducing Fork

A pitch-perfect parody of a certain tech company's launch films. It's a fork.

Creative DirectorCo-WriterCo-Producer

CHAIRMO

The world's first self-driving office chair. Would you buy one?

Creative DirectorCo-WriterCo-Producer

Uber Bench

Uber just launched benches in 30 cities worldwide. (It did not.)

Creative DirectorCo-WriterCo-Producer

Introducing Paper

The follow-up launch film. This time, it's paper.

Creative DirectorCo-WriterCo-Producer

"The Tools" · Commercial (:30)

Thirty-second broadcast-style spot for Anvil.

Creative DirectorCo-WriterCo-Producer

"Before Coffee" · Commercial (:30)

Thirty-second broadcast-style spot for Anvil.

Creative DirectorCo-WriterCo-Producer

Is Uber doing benches now?!

Man-on-the-street companion piece to the Uber Bench stunt.

Creative DirectorCo-WriterCo-Producer

What doing icebreakers feels like

The emotional tone of a mandatory team-building exercise, captured precisely.

Creative DirectorCo-WriterCo-Producer
Short-Form

Sketch shorts

Concept-to-post shorts, co-written and co-produced, many built with AI-generated imagery and video for scene elements that can't be filmed live.

Would you buy one?

CHAIRMO, short-form.

Co-WriterCo-ProducerAI Visuals

Share this with a coworker who overuses buzzwords.

Co-WriterCo-Producer

What doing icebreakers feels like

Co-WriterCo-ProducerAI Visuals

Meet Uber Bench

Co-WriterCo-ProducerAI Visuals

Too much realism?

DirectorCo-WriterCo-Producer

Not my problem anymore

Co-WriterCo-ProducerAI Visuals

Was it even worth it?

Co-WriterCo-ProducerAI Visuals

corporate bonding at its finest

Co-WriterCo-Producer

Ep 1: Frank learns he's beautiful

Co-WriterCo-Producer

But WHY?!

Co-WriterCo-ProducerAI Visuals

How fast would you quit?

Co-WriterCo-ProducerAI Visuals

What would your clone do?

Co-WriterCo-ProducerAI Visuals

TED ran out of thought leaders.

Co-WriterCo-ProducerAI Visuals
Campaigns

Selected production work

Apr 2026–

Carbon Copy · The Nostalgia Farewell Tour (@useanvil)

An ongoing fake music campaign fronted by Rebecca, who starts a band to give early-2000s technology the dramatic goodbye it never got: power ballads for dial-up, corded phones, AIM away messages, and Tamagotchis, all played completely straight. It's Anvil's farewell to old ways of working with documents, staged as a nostalgia act, with the music sold sideways through Hot Ones, WIRED Autocomplete, lie detector, and prank call promo formats.

Co-CreatorCo-WriterCo-ProducerStarEditor
2025–26

Anvil Branded Content (@useanvil)

Branded social and digital content. Developed and produced multiple campaigns spanning AI-generated image content, influencer-style meme videos, man-on-the-street interviews, and a nostalgic boy band series.

Creative DirectorCo-ProducerCo-Writer
2025–26

Who's Using The Paper? (@useanvil)

Short-form branded comedic docu-series, co-created from concept through post: writing, producing, casting, and performing.

Co-CreatorCo-WriterCo-Producer
Editing

Short-form social edits

Eighteen pieces cut from raw footage to final delivery in Premiere Pro: music videos from real-camera shoots, multi-source street interviews, and reaction and nostalgia formats. Published across YouTube Shorts, TikTok, and Instagram Reels.

the real heroes of our time

Music video, cut from real-camera shoot footage.

EditorStar

old tech really does hit different

EditorStar

nothing but the truth here

EditorStar

confidence is key

EditorStar

she's got a point

EditorStar

everyone has a version of this

Editor

this song is for a very specific generation and they know

EditorStar

A star was almost born

EditorStar

If you know, you know

EditorStar

New fear category just dropped

EditorStar

you know you want it

Street interview.

EditorStar

understandable

Street interview.

EditorStar

even the universe agrees

Street interview.

EditorStar

or just a very short text

Street interview.

EditorStar

the only acceptable punishment, no?

Street interview.

EditorStar

is the world really 50/50 on this?

Street interview.

EditorStar

should it be illegal?

Street interview.

EditorStar

This is accurate.

Editor
Series Work

Who's Using The Paper? · Story edits

Edited the story cuts on episodes 3 through 7 of the mockumentary series: assembled the footage, structured each episode's narrative, and delivered rough cuts for finishing.

Episode 3 · This CEO Demanded His Employees Spy On Each Other

Story EditPrincipal

Episode 4 · This CEO bribed his employee for information.

Story EditPrincipal

Episode 5 · This CEO got hired by the U.S. Federal Paper Bureau

Story EditPrincipal

Episode 6 · This CEO threatened his THERAPIST over paper.

Story EditPrincipal

Episode 7 · This CEO tried to burn down a building.

Story EditPrincipal
Experience

Professional background

Client strategist and account lead with nine years across B2B SaaS account management and creative production. Eight years owning enterprise and mid-market client relationships end to end, now a year in running both the client relationship and the content itself.

The Path

I spent eight years in B2B SaaS learning how to own a client relationship: implementations, renewals, escalations, the contract cycles nobody enjoys, and the trust that comes from being the person who picks up the phone. It was good work and I was good at it. It also wasn't the work I wanted to be doing forever.

So at the end of 2024 I left a stable corporate track to pursue the creative work I'd been doing on the side for years, and went in headfirst with WOAH. A year later I run both the client relationship and the content itself for a software company's entire social presence: strategy, production, performing, and editing from raw footage to delivered cut.

The two halves turn out to be the same job. Clients want someone who understands what they're paying for and can also make it. That's the combination I've built.

2025–

WOAH — Creative Director and Client Lead

Run the full client relationship for Anvil, a document automation software company: creative presentation, campaign strategy decks, performance reporting, and day-to-day account management. Own content strategy across TikTok, Instagram Reels, YouTube Shorts, and YouTube long-form. Wrote and produced a $30K connected-TV campaign with a 17+ person cast and crew. Edit short-form social content in Premiere Pro from raw footage to final delivered cut.

Los AngelesMay 2025 – Present
2024

iBTR — Client Experience Manager

HR tech and benefits consulting. Solely owned a 25,000+ employee enterprise client representing ~$500K in annual revenue as strategic lead for all benefits administration initiatives. Turned around a high-risk relationship, retained the account, and upsold services generating $30K+ in new annual revenue.

RemoteFeb 2024 – Dec 2024
2021–23

Sana — Customer Success Manager → Senior Customer Success Manager

Self-funded health insurance startup. Managed a portfolio of 60+ mid-market partner relationships representing $1.5M+ in annual recurring revenue, from point of sale through renewals. Owned implementation and onboarding end to end, bringing on 5–10 new groups per month, and ran in-depth quarterly business reviews.

RemoteAug 2021 – Nov 2023
2016–21

bswift — Client Services Analyst / Account Manager / Senior Account Manager

SaaS benefits administration platform. Three promotions in five years. As Senior Account Manager, lead consultant for ~7 large-market Channel Partner accounts (peaked at 10) representing $2M+ in annual recurring revenue, handling implementations, billing, contracts, and redline cycles between internal and external legal teams.

Chicago → LASep 2016 – Aug 2021
Education
Illinois State UniversityB.S., Community Health Education, Minor in Public Health · Coursework toward a TV Production minor2011–2015
Stage

Improv & theater, Chicago

Trained at The Second City and iO Chicago; performed in ensemble runs and one-offs across Chicago's comedy scene from 2016 to 2019.

The Second CityJohn Wilkes Tooth · Daddy's Other Family · In Memoriam · Court Mandated Community Service Show2017–2018
Stage 773Chicago Improv Festival · In Memoriam2017–2018
Annoyance TheaterLaughter Than A Speeding Bullet2017
MCL TheaterLaughter Than A Speeding Bullet2017
Public House TheaterLaughter Than A Speeding Bullet2017
Under The Gun TheaterSmushy Bus Tour2017
Crowd TheaterBlunder and Lightning2017
Reggie's Music Joint"March Of Dimes" Charity Show2017
Haymarket Pub and BreweryIn Memoriam2018
CornservatoryClinical Hysteria2018
CIC TheaterOpener for Pimprov, various occasions2016–2019
The Playground TheaterOpener, various occasions2017–2019
Training

Formal study

iO ChicagoImprov Comedy, Levels 1–32019–2020
Acting Studio ChicagoActing and On-Camera Skills2017–2018
Second City Training CenterImprov Comedy, Levels 1–52015–2016
Special Skills

In the toolkit

Improvisation, sketch writing, directing, producing, video editing (Premiere Pro), voice acting, accents, comedic timing, basic guitar, yoga instruction, social media content creation.